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Driving Registration to a Virtual Event
We have worked with Maryland Army National Guard on several successful campaigns over the years, but like all of us they were met with unique challenges since the beginning of the pandemic. As we all...
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Baltimore Ravens and The Baltimore Sun – a perfect match
Since 1996, The Baltimore Sun has covered the play-by-play, the highs and lows, and the ups and downs of our hometown team, the Baltimore Ravens. The Ravens have the 7th highest fan penetration...
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What does this football season have in store for advertisers?
In case you weren’t aware … football is finally back! And as this unique 2020 season gets under way, it is not just the teams having to make adjustments. Advertisers and sponsors are busy...
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What will the 2020 election cycle mean for advertisers?
You may have heard there is an election coming. In 40 or so days in fact (depending on when you read this). Its not just nationally either. Here in Baltimore November 3 will also see general...
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Get your business in front of holiday shoppers now
GET YOUR BUSINESS IN FRONT OF HOLIDAY SHOPPERS THIS SEASON Celebrate The Holidays is Baltimore’s local resource for the holiday season. With more and more shopping being transitioned to online, it’s...
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What will a protracted election mean for your business?
Elections always influence and reveal a society’s identity, relationships and economic functions. Amid the extreme polarization of 2020, forces like hyper-partisanship, a president who doubts the...
View ArticleA New Digital Age For Regional Media
No doubt you have read many articles and news pieces proclaiming the different maladies besetting the marketing and advertising industry following the onset of the COVID-19 pandemic. 2020 has, of...
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Voting Advocacy Campaign for The League of Women Voters
Elsewhere this issue we have discussed the vital importance of getting your communication tone right during the election cycle and the inevitable disruption to follow. This wasn’t idle speculation on...
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Multicultural marketing strategies — What you need to know about DEI
The melting pot is a metaphor often used to describe American culture. In recent history, that phrase is being used less because it implies assimilation and a loss of individual identity. A better...
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Life’s Milestones & Auto Purchases
In the digital age, there are myriad ways to segment target audiences. We don’t need to tell savvy marketers this concept. Here, we’ll bring you tactical advice on targeting the milestones in life...
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